Value innovation and consumer value: The transformative method for new market spaces

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Value innovation directly correlates to the creation of new market spaces, and prioritizing customer value and adaptability will generate a competitive advantage to create a unique, valuable and cost-effective firm.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Value innovation and consumer value: The transformative method for new market spaces", Strategic Direction, Vol. 39 No. 8, pp. 28-29. https://doi.org/10.1108/SD-07-2023-0085