The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme
ISSN: 0258-0543
Article publication date: 30 August 2018
Issue publication date: 10 October 2018
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
A clearly-defined CSR programme can lead to key business benefits.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2018), "The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme", Strategic Direction, Vol. 34 No. 10, pp. 13-15. https://doi.org/10.1108/SD-07-2018-0156
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited