Short and sweet: Using TikTok as a viable marketing platform in the social media era
ISSN: 0258-0543
Article publication date: 16 July 2024
Issue publication date: 7 August 2024
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper identified that TikTok is an effective marketing medium that organizations can use to improve their performance.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2024), "Short and sweet: Using TikTok as a viable marketing platform in the social media era", Strategic Direction, Vol. 40 No. 6, pp. 13-14. https://doi.org/10.1108/SD-06-2024-0067
Publisher
:Emerald Publishing Limited
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