Selling success: Omni-channel retailing as the future of shopping
ISSN: 0258-0543
Article publication date: 26 July 2019
Issue publication date: 16 August 2019
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Omni-channel retailing is now the standard by with all retailers are judged. Those at the forefront command competitive advantage that others should wish to emulate.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2019), "Selling success: Omni-channel retailing as the future of shopping", Strategic Direction, Vol. 35 No. 9, pp. 9-10. https://doi.org/10.1108/SD-06-2019-0115
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited