Getting “freemium” business model right: Key to remarkable success or a costly trap?
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The article describes the generic strategy and the key strategic choices that enable and support successful freemium business model execution in an online digital business.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2017), "Getting “freemium” business model right: Key to remarkable success or a costly trap?", Strategic Direction, Vol. 33 No. 9, pp. 16-18. https://doi.org/10.1108/SD-06-2017-0090
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited