Home ground advantage: Assessing the benefit of domestic market advantage for firms in China

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Domestic firms are able to outcompete most foreign MNEs due to their inherent knowledge of the market, access to resources, and the ability to adapt products more quickly.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Home ground advantage: Assessing the benefit of domestic market advantage for firms in China", Strategic Direction, Vol. 40 No. 5, pp. 22-24. https://doi.org/10.1108/SD-05-2024-0060