Home ground advantage: Assessing the benefit of domestic market advantage for firms in China
ISSN: 0258-0543
Article publication date: 4 June 2024
Issue publication date: 14 June 2024
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Domestic firms are able to outcompete most foreign MNEs due to their inherent knowledge of the market, access to resources, and the ability to adapt products more quickly.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2024), "Home ground advantage: Assessing the benefit of domestic market advantage for firms in China", Strategic Direction, Vol. 40 No. 5, pp. 22-24. https://doi.org/10.1108/SD-05-2024-0060
Publisher
:Emerald Publishing Limited
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