AI creativity: Boosting competitive advantage of organizational creativity through AI

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizational creativity is being boosted in AI-focused firms due to the adoption of intellectual property rights as well as the recognition of the benefits AI can bring to innovation and original idea generation.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "AI creativity: Boosting competitive advantage of organizational creativity through AI", Strategic Direction, Vol. 40 No. 4, pp. 22-23. https://doi.org/10.1108/SD-03-2024-0039