Beyond the horizon: The considerations needed before international expansion

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified that for organizations to venture into international franchising and licensing, there are some risks that need to be considered and addressed. These are mostly related to legal and cultural elements.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Beyond the horizon: The considerations needed before international expansion", Strategic Direction, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SD-03-2024-0035