The power of organizational identity: A strategy framework to help enhance performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.

Findings

The uniqueness of a firm’s identity can help improve performance and secure a lasting competitive advantage. Managers are able to use a three-step framework to recognize different identity traits and the relevant actions needed to optimize the impact of this valuable resource.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The power of organizational identity: A strategy framework to help enhance performance", Strategic Direction, Vol. 35 No. 5, pp. 22-24. https://doi.org/10.1108/SD-02-2019-0029