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Entrepreneurship: predictive profiling a game changer

Simon Middleton (Director, Watershed Entrepreneurs Limited, Bath, UK)

Strategic Direction

ISSN: 0258-0543

Article publication date: 7 January 2014

529

Abstract

Purpose

Addresses the subject of the entrepreneur, describes the significant and growing number of small and medium-sized enterprises in the UK, and outlines the author's development of an entrepreneurial competency profile (ECP).

Design/methodology/approach

Draws on statistics taken form the UK government-sponsored Young Report, Make Business Your Business, and the author's own research into entrepreneurial efficacy.

Findings

Describes how governments in developed countries and those in emerging nations are driving to create an environment that nurtures and sustains entrepreneurship. They believe it can rapidly create jobs, improve GDP and increase long-term productivity.

Practical implications

Will benefit those in senior management positions by discussing the use of predictive profiling techniques to facilitate wealth creation.

Originality/value

With so much attention being paid to entrepreneurship, and given our knowledge of predictive behavioral economics, can it be justifiably classified as a relatively distinct field in organizational sciences? Whilst there are many notable entrepreneurial successes, there are equally a large number of failures. How can we mitigate the failure rate?

Keywords

Acknowledgements

Copyright © 2014 Armadillo Consulting Group.

Citation

Middleton, S. (2014), "Entrepreneurship: predictive profiling a game changer", Strategic Direction, Vol. 30 No. 2, pp. 1-4. https://doi.org/10.1108/SD-02-2014-0011

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Authors

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