Ways to influence consumption behaviors: Focus on consumer engagement dimensions
ISSN: 0258-0543
Article publication date: 15 February 2021
Issue publication date: 18 March 2021
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Consumer engagement is critical in order for a range of positive consumption behaviors to emerge. Focusing on identifying ways to influence the cognitive, affective and behavioral dimensions of engagement can help trigger such behaviors to benefit the firm accordingly.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. 10;
Keywords
Citation
(2021), "Ways to influence consumption behaviors: Focus on consumer engagement dimensions", Strategic Direction, Vol. 37 No. 4, pp. 25-27. https://doi.org/10.1108/SD-01-2021-0007
Publisher
:Emerald Publishing Limited
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