Innovating through social media: Using the power of social media to enhance open innovation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Open innovation, bringing internal and external actors together to create new products and services, is the key to survival in the global market. Social media platforms are able to help companies bring a diverse range of actors together to gain competitive advantage.

Originality/value

The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Innovating through social media: Using the power of social media to enhance open innovation", Strategic Direction, Vol. 35 No. 4, pp. 26-27. https://doi.org/10.1108/SD-01-2019-0015