Deloitte hits the sweet spot: Successful employee engagement through gamification

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Very few business leaders or experts would give much credence to the typically rather gnomic, contradictory pearls of wisdom so often seen in Easter philosophy or Hallmark greetings cards – “you will find light in the darkness” and “only by looking into the distance do you see that closest to you”. However there is an irony present that is all too real to those involved and experienced at the highest level in corporations, which is that whatever a firm specializes in to its customers, it is probably the worst practitioner internally.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Deloitte hits the sweet spot: Successful employee engagement through gamification", Strategic Direction, Vol. 32 No. 4, pp. 21-23. https://doi.org/10.1108/SD-01-2016-0008