Investigating the intention to use fitness app: the role of the perceived attractiveness of fitness center customers
Sport, Business and Management
ISSN: 2042-678X
Article publication date: 21 February 2022
Issue publication date: 11 August 2022
Abstract
Purpose
This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.
Design/methodology/approach
The technology acceptance model (TAM) was used in this study. For this purpose, an online questionnaire was sent to 200 sports consumers of a fitness center (117 women and 83 males) to find out their perceptions regarding attractiveness, usefulness, ease of use, enjoyment, trust and intention to use of the fitness app of the fitness center. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted.
Findings
The results showed that the variables analyzed have a positive influence on the intention to use fitness apps, with the attractiveness and usefulness and the ease to use and intention to use having the strongest relationship.
Originality/value
These findings show the importance of these variables for the use of fitness apps in fitness centers. Furthermore, the findings represent advancement and help in the design and development of apps in fitness centers, as well as in the field of sports management.
Keywords
Acknowledgements
The corresponding author, who appears as the fourth author of this work, has been supported by a pre-doctoral contract for the development of the University of Seville's own I + D + I program in areas of special attention – VI Plan Propio de Investigación y Transferencia de la Universidad de Sevilla (VI-PPITUS).
Funding: The authors are thankful to Valte Investment for the financial support provided through the project 68/83; reference: 4140/0443.
Citation
Gómez-Ruiz, A.A., Gálvez-Ruiz, P., Grimaldi-Puyana, M., Lara-Bocanegra, A. and García-Fernández, J. (2022), "Investigating the intention to use fitness app: the role of the perceived attractiveness of fitness center customers", Sport, Business and Management, Vol. 12 No. 4, pp. 537-553. https://doi.org/10.1108/SBM-12-2021-0145
Publisher
:Emerald Publishing Limited
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