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Seniors Book Travel Online A Profile Study

Ana Isabel Moniz (University of the Azores, Portugal)

Teresa Medeiros (University of the Azores, Portugal)

Osvaldo Silva (University of the Azores, Portugal)

José Mendes (INTELECTO – Psicologia & Investigação, Portugal)

Managing Destinations

ISBN: 978-1-83797-177-0, eISBN: 978-1-83797-176-3

Publication date: 4 March 2024

Abstract

Senior travelers are an attractive market segment and increasingly participate in an internet-mediated society. This chapter examines the profile of senior tourists who booked their trip to the Azores using online travel agencies. The purpose is to analyze their motivation factors based on the travel motivation scale for senior tourists, using 17 items related to the motivations for visiting the destination, and to ascertain whether there are different groups of senior tourists based on sociodemographic characteristics, travel motivations, and experiences performed. Using a structured questionnaire and a sample of senior tourists, three distinct clusters are obtained.

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Acknowledgements

Acknowledgments

This study was carried out within the framework of the University of the Azores research project “TuSénior 55+ - Senior Tourism and Wellness in the Azores Destination: Creating a Cultural Product,” funded by the PO2020 Azores program and the Azores Regional Government, with reference ACORES-01-0145-FEDER-00002 Senior 55+.

Citation

Moniz, A.I., Medeiros, T., Silva, O. and Mendes, J. (2024), "Seniors Book Travel Online A Profile Study", Scott, N., Guerreiro, M. and Pinto, P. (Ed.) Managing Destinations (Bridging Tourism Theory and Practice, Vol. 14), Emerald Publishing Limited, Leeds, pp. 85-96. https://doi.org/10.1108/S2042-144320240000014007

Publisher

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Emerald Publishing Limited