Accommodation Price Strategies
Delivering Tourism Intelligence
ISBN: 978-1-78769-810-9, eISBN: 978-1-78769-809-3
Publication date: 8 November 2019
Abstract
This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.
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Acknowledgements
Acknowledgments
This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness [Grant id.: ECO2017-88984-R] within the project “Tourism analysis of peer-to-peer accommodation platforms in Spanish destinations through user-generated content and other online sources (TURCOLAB)” and [Grant id.: TIN2015-71799-C2-2-P] within the Project “Reasoning, Satisfaction and Optimization: Argumentation and Problems (RASO).”
Citation
Martin-Fuentes, E., Marine-Roig, E., Cristobal-Fransi, E. and Ferrer-Rosell, B. (2019), "Accommodation Price Strategies", Delivering Tourism Intelligence (Bridging Tourism Theory and Practice, Vol. 11), Emerald Publishing Limited, Leeds, pp. 249-262. https://doi.org/10.1108/S2042-144320190000011029
Publisher
:Emerald Publishing Limited
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