Thai Tourists on Tour
The World Meets Asian Tourists
ISBN: 978-1-78560-219-1, eISBN: 978-1-78560-218-4
Publication date: 7 December 2016
Abstract
This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and conducting tours for these tourists in Europe provide the basis for the points identified. The special appeal of themes linked to Thai life is emphasized. The development of a group travel itinerary is documented as a pragmatic exercise in matching the expectations and the spending power of the participants with the business goals of the tour provider. The wider pan-Asian implications of the work include the need for a high level of personal care and the necessity to explain and interpret often little understood historical facts.
Keywords
Citation
Kanlayanasukho, V. and Pearce, P.L. (2016), "Thai Tourists on Tour", The World Meets Asian Tourists (Bridging Tourism Theory and Practice, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 111-125. https://doi.org/10.1108/S2042-144320160000007008
Publisher
:Emerald Group Publishing Limited
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