The Role of Cultural and Social Norms to Create Entrepreneurship Educational Programmes

Abstract

The entrepreneurial education has obtained special attention by researchers hoping to develop better entrepreneurship programmes that may result in higher entrepreneurial activity outputs of students. The culture on its own is one of the main determinants, among others, of the entrepreneurial activities undertaken in different countries. In that sense, this research contributes to a greater understanding of the relationship between culture and entrepreneurial education. Using one of the Global Entrepreneurship Monitor’s surveys, the National Experts’ Survey, the authors used Structural Equation Models to analyse the sample of N =  445 experts in Mexico as an effort to achieve a consensus about which of these two constructs is dependent on the other, ‘entrepreneurial education’ or ‘cultural and social norms’. The results of this chapter show that in Mexico there is an influence of the cultural and social norms on entrepreneurial education at all levels, primary, secondary, and superior. Nevertheless, an important limitation of the study was that it does not differentiate between private and public education, but yet it contributes to the understanding of the less visible entrepreneurial educational levels in the literature. This chapter aims with the phenomena of how teaching entrepreneurship works by analysing the Global Entrepreneurship Monitor’s social environment variable effect on entrepreneurial education. This research contributes to the evidence that the teaching practice under the socio-cultural dimension enables to detect the continuity factors to make an educational transformation.

Citation

Villegas-Mateos, A., Barron, E. and Ruiz, L.E. (2021), "The Role of Cultural and Social Norms to Create Entrepreneurship Educational Programmes", Jones, P., Apostolopoulos, N., Kakouris, A., Moon, C., Ratten, V. and Walmsley, A. (Ed.) Universities and Entrepreneurship: Meeting the Educational and Social Challenges (Contemporary Issues in Entrepreneurship Research, Vol. 11), Emerald Publishing Limited, Leeds, pp. 135-149. https://doi.org/10.1108/S2040-724620210000011009