Introduction

Abstract

An unprecedented economic growth and higher market uncertainty in emerging markets combined with increasing interdependence among the world economies serves as a base for this book. Contributing authors explore the behaviour of MNCs in these varied highly distinctive markets. The chapters are constructed on the thoughts that business in emerging markets is strongly embedded in the demands from society and political systems. We present thoughts and notions on interconnection between the three sectors: business, society and politics and how MNCs are managing this interaction. Compared to developed countries, authors believe that markets in emerging countries are constructed on a higher level of uncertainty due to (a) higher level of overlap and complexity in social and political systems, (b) higher level of dynamism, (c) higher level of unpredictable and critical changes in socio-political environment, (d) higher level of heterogeneities among different emerging countries. The complex interactions between these characteristics are viewed by the authors to differentiate MNCs’ management behaviour in these markets.

Citation

Hadjikhani, A., Elg, U. and Ghauri, P. (2012), "Introduction", Hadjikhani, A., Elg, U. and Ghauri, P. (Ed.) Business, Society and Politics (International Business and Management, Vol. 28), Emerald Group Publishing Limited, Leeds, pp. xxv-xxix. https://doi.org/10.1108/S1876-066X(2012)0000028007