Preface
Challenges for the Trade of Central and Southeast Europe
ISBN: 978-1-78190-832-7, eISBN: 978-1-78190-833-4
ISSN: 1876-066X
Publication date: 21 October 2013
Citation
(2013), "Preface", Challenges for the Trade of Central and Southeast Europe (International Business and Management, Vol. 29), Emerald Group Publishing Limited, Leeds, p. xiii. https://doi.org/10.1108/S1876-066X(2013)0000029004
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited
The volume, Challenges for the trade of Central and Southeast Europe, dedicated to the dynamic and complex area of distributive trade on the markets which have undergone a huge transformation within the last decade, gives the reader a perspective into key trends occurring in the field of trade throughout this European region. Thus, there is a lot of area for investigating and for offering implications and strategic decisions to all those who are involved in this business.
The volume focuses on explaining paths and drivers of retail internationalization in post-communist economies. Moreover, it reveals the interrelationships between the trade markets of selected countries. The reader will find out the role of retailers in developing a healthy lifestyle and the importance of eco-quality and eco-standards as determinants of socially responsible trading management. Special attention is given to explain the changing role of marketing activities on the market in creating value for customers. As consolidation is of great importance in the region of Central and Southeast Europe, the practice of control of mergers in grocery retail market and consumer perceptions of retail agglomeration characteristics are discussed. Finally, private label quality perceptions and impulsive online purchasing are considered.
As the volume covers papers of authors from different countries, we hope the readers find a holistic and clear picture about the situation on the trade markets of this geographically and politically specific European area. Additionally, we hope that chapters of this volume will inspire others to extend the research and to provide some new insights into this trade area.
Sanda Renko
Blazenka Knezevic
Pervez N. Ghauri
Editors
- Challenges for the Trade of Central and Southeast Europe
- International Business & Management
- Challenges for the Trade of Central and Southeast Europe
- Copyright Page
- List of Contributors
- About the Authors
- Preface
- Chapter 1 Internationalization of Retail in Poland and Croatia
- Chapter 2 Interaction of Trade Activities Between Selected Southeast European Countries
- Chapter 3 Trade in Terms of Ecological Economics
- Chapter 4 The Role of Retailers in Developing a Healthy Lifestyle in Poland
- Chapter 5 Socially Responsible Marketing in Creating Value for Customers in the Polish Market
- Chapter 6 Control of Mergers in Grocery Retail Market in Croatia ☆ The results shown in this chapter resulted from the scientific project (Hrvatsko pravo nakon reforme nadzora koncentracija u Europskoj zajednici, 067-0671442-1439) financed by the Ministry of Science, Education and Sport of the Republic of Croatia.
- Chapter 7 Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region
- Chapter 8 Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina
- Chapter 9 Challenges of E-Retailing: Impulsive Buying Behaviour