Case Studies in Multicultural Contexts in Asia

Abstract

Networking, gatekeeper access, understanding of “localized talks,” and jargon are revealed to be influential factors on the quality and richness of case study research (CSR) data. Rapport between the researcher and the interviewee not only affect the depth of the data collected but also the credibility and completeness of the final research output. This chapter discusses these features of CSR by employing two different CSR studies. The chapter provides practical insights to promote the interviewee's confidence in revealing sensitive data, through a three-step procedure.

Citation

Ching-Chi Lam, C. and Weng-Si Lei, C. (2012), "Case Studies in Multicultural Contexts in Asia", Hyde, K.F., Ryan, C. and Woodside, A.G. (Ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 205-218. https://doi.org/10.1108/S1871-3173(2012)0000006013