Executive Interviews – Introduction

Abstract

Each of the three chapters in this part of the Field Guide has, as its primary data source, interviews with tourism and hospitality executives. Sushma Seth Bhat (2012), in her chapter titled Single Case Study Research: The Development of www.purenz.com, explains how she compiled a single case on the development of a destination website, based on interviews with tourism industry executives in New Zealand. In her chapter titled Fashions in Tourism: The Views of Russian Tourists and Experts, Olga Lysikova (2012) utilises information from interviews with travel industry executives to address the question, are there fashions in tourist behaviour? Cindia Ching-Chi Lam and Clara Weng-Si Lei's (2012) chapter, Case Studies in Multicultural Contexts in Asia, presents experiences acquired in undertaking two case study projects in Macao, with much of the data gathered from interviews with executives in the Macao hotel industry.

Citation

Hyde, K.F. (2012), "Executive Interviews – Introduction", Hyde, K.F., Ryan, C. and Woodside, A.G. (Ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 173-175. https://doi.org/10.1108/S1871-3173(2012)0000006010