4)
Advances in Culture, Tourism and Hospitality Research
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
ISBN: 978-1-84950-900-8, eISBN: 978-1-84950-901-5
ISSN: 1871-3173
Publication date: 24 September 2010
Citation
(2010), "Advances in Culture, Tourism and Hospitality Research", Woodside, A.G. (Ed.) Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research, Vol. 4), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1871-3173(2010)0000004014
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
- Advances in Culture, Tourism and Hospitality Research
- Advances in Culture, Tourism and Hospitality Research
- Copyright page
- List of Contributors
- Editorial Board
- Preface
- Tourism advertising and marketing performance metrics
- Information usefulness auditing of tourism destination websites: Assessing Los Angeles, San Diego, and San Francisco's performance
- Six drivers for high-user satisfaction of tourism websites: Performance auditing of Maine, Massachusetts, and New York's direct marketing strategies
- Are tourism websites useful for travelers? Applying an information audit rubric for Mediterranean tourism destination websites
- Performance auditing of tourism websites: France, Spain, and Portugal
- Usefulness of Government and Private Destination Websites
- Consumer-generated advertisements: Examining and creating executions for Starbucks and Chipotle commercials
- Toward a behavioral theory of government–firm relationship behavior: Thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry