Preface

Abstract

Volume 4 in the series includes eight chapters. In the first chapter, Arch G. Woodside provides an extensive review of literature on measuring the influence of advertising and marketing to cause visits, expenditures by visitors, and returns on tourism advertising-marketing investments. He boldly predicts unobtrusive field experiments that measure tourism advertising-marketing influences will be adopted by destination marketing organizations before 2020.

Citation

Woodside, A.G. (2010), "Preface", Woodside, A.G. (Ed.) Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. xiii-xiv. https://doi.org/10.1108/S1871-3173(2010)0000004004