Experience Co-Creation

Abstract

Co-creation experiences are psychologically complex phenomena. This chapter discusses how cognitive psychology can add value to the co-creation of experiences. There are different meanings of co-creation and here the focus is on the customer's mental experience. This chapter analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from a cognitive perspective, highlighting the importance of attention and active involvement. Furthermore, it discusses how technologies (augmented reality, robotics, intelligence systems) can prompt experience co-creation. Finally, this chapter examines the literature of co-creation and experiential learning overlap in knowledge building. Opportunities for future empirical research in this area are suggested.

Citation

Yang, J., Campos, A.C., Liu, B., Moyle, B., Kralj, A. and Le, T.H. (2024), "Experience Co-Creation", Cognitive Psychology and Tourism (Tourism Social Science Series, Vol. 27), Emerald Publishing Limited, Leeds, pp. 197-209. https://doi.org/10.1108/S1571-504320240000027016