Analysing the Advent and Growth of Ed-Tech Industry During and Post-Pandemic

Abstract

Purpose: The research determines how the COVID-19 pandemic affected India’s burgeoning education technology sector and how the new normal responded to this advancement worldwide.

Need for Study: India’s education sector saw a boom in Ed-Tech funding during the pandemic. The Indian Education industry adopted technology as a partner and succeeded in being called as the Ed-Tech capital of the world. The country has a strategic edge in online education that, if explored and researched upon, can be deployed for market growth at a global level.

Research Methodology: The researcher prioritised rigorous original quantitative and qualitative methods of investigation on technology applications in educational contexts during COVID-19 pandemic and drew its conclusions after conducting a comprehensive literature review and collecting and analysing the data from numerous journals and published expert articles on the sector.

Findings: The study found that despite the global pandemic, the Ed-Tech industry was an expanding marketplace for start-ups in India. After the pandemic, the market expanded rapidly, and by 2025, it is expected to have quadrupled in size, expenditure, and investment. It is expected that the global e-learning business, which the outbreak of the COVID-19 pandemic has bolstered, will grow to over 400 billion US dollars by 2026.

Practical Implications: The study sets forth the various Ed-Tech categories, outlining their user bases, growth projections, and the innovative technologies employed in developing these products. The research’s long-term investment projections are envisioned to aid consultants in positioning themselves for profitable operations in the era of digital Ed-Tech disruption worldwide.

Citation

Hasija, K.G. and Nupur, (2024), "Analysing the Advent and Growth of Ed-Tech Industry During and Post-Pandemic", Thake, A.M., Sood, K., Özen, E. and Grima, S. (Ed.) Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market (Contemporary Studies in Economic and Financial Analysis, Vol. 112B), Emerald Publishing Limited, Leeds, pp. 135-152. https://doi.org/10.1108/S1569-37592024000112B008