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Managing Human Resources in Digital Marketing

Harreet Kaur (Chitkara Business School, Chitkara University, Punjab, India)

Deepali Sodhi (Chitkara Business School, Chitkara University, Punjab, India)

Rashmi Aggarwal (Chitkara Business School, Chitkara University, Punjab, India)

Uma Shankar Yadav (Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology, Allahabad, Prayagraj, India)

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management

ISBN: 978-1-83797-009-4, eISBN: 978-1-83797-008-7

Publication date: 28 September 2023

Abstract

This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation.

The HR industry has seen digital transition businesses align their HR practices with cutting-edge technologies. Despite this, there are still numerous areas where conventional HR assessments must be improved. Therefore, it is important to discover why digital marketing is necessary for conducting HR practices.

The literature search found numerous published papers demonstrating the applicability of managing HRs through digital marketing. The review provided a comprehensive yet condensed overview of the philosophy behind adopting online platforms for HRs operations. The terms ‘Human Resources in Digital Marketing’ and ‘Recruiting using Digital Marketing’ were used to locate many original, peer-reviewed papers. The evidence suggests that the research was sufficiently reliable and valid.

It is recommended to use digital marketing tools and techniques to facilitate the hiring process and improve the management of HR professionals.

Keywords

Acknowledgements

Declaration of Interest

The authors claim that there are no conflicts of interest in this study.

Citation

Kaur, H., Sodhi, D., Aggarwal, R. and Yadav, U.S. (2023), "Managing Human Resources in Digital Marketing", Sood, K., Balusamy, B. and Grima, S. (Ed.) Digital Transformation, Strategic Resilience, Cyber Security and Risk Management (Contemporary Studies in Economic and Financial Analysis, Vol. 111C), Emerald Publishing Limited, Leeds, pp. 155-162. https://doi.org/10.1108/S1569-37592023000111C009

Publisher

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Emerald Publishing Limited