Managing Customer Relationships
ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4
Publication date: 1 February 2007
Citation
Bolton, R.N. and Tarasi, C.O. (2007), "Managing Customer Relationships", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 3-38. https://doi.org/10.1108/S1548-6435(2007)0000003005
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited