What are

Abstract

Psychologists have created highly specific and elaborate models of the creative process and the variables affecting creative performance. Unfortunately, much of this research has tended to take either an overanalytical or an underanalytical approach. By overanalytical we mean that researchers have studied single, isolated stages of group creativity, such as idea generation. By underanalytical we mean that researchers have tended to treat “creative group performance” as a single, unitary construct. However, we argue that it would be better to approach creativity as a multidimensional sequence of behaviors. In support of this argument, we discuss research on individual as well as group creativity showing that, firstly, there are multiple routes toward creative performance (e.g., flexibility and persistence), which may be pursued alone or in combination. It is likely that these different routes are subject to distinct influences. Secondly, we argue and show that different stages of the creative process (problem finding, idea generation, idea selection, idea implementation) are not necessarily affected by the same variables, or in the same way. We highlight some new questions for research, and discuss implications for the management of groups and teams.

Citation

Rietzschel, E.F., De Dreu, C.K.W. and Nijstad, B.A. (2009), "What are", Mannix, E.A., Goncalo, J.A. and Neale, M.A. (Ed.) Creativity in Groups (Research on Managing Groups and Teams, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 1-27. https://doi.org/10.1108/S1534-0856(2009)0000012004