The Impact of Artificial Intelligence on Small and Medium Enterprises in Yogyakarta

Abstract

The contemporary business environment has been revolutionized by artificial intelligence (AI), which has undoubtedly impacted the operational and competitive strategies of small and medium-sized enterprises (SMEs). In this write-up, we delve into AI’s influence on SMEs by delving into the advantages, obstacles, and prospects associated with adopting AI technology. Based on an exhaustive analysis of current literature, this essay contends that SMEs can optimize their functions, enhance decision-making processes, and deliver superior customer experiences with the adoption of AI. However, SMEs face several challenges in embracing AI technology, including the high cost of implementation, lack of technical expertise, and concerns about data confidentiality and security. This chapter also illuminates prospective opportunities that SMEs can leverage through AI, such as establishing a foothold in new markets and competing effectively with larger enterprises. Overall, this chapter concludes that SMEs must carefully evaluate the costs and benefits of adopting AI, and develop a strategic plan for implementation that aligns with their business goals and resources.

Citation

Mariyana, A.L.D., Annaufal, A.I. and Roostika, R. (2024), "The Impact of Artificial Intelligence on Small and Medium Enterprises in Yogyakarta", Hamdan, A., Alareeni, B. and Khamis, R. (Ed.) Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application (Studies in Managerial and Financial Accounting, Vol. 36), Emerald Publishing Limited, Leeds, pp. 347-354. https://doi.org/10.1108/S1479-351220240000036031