21)
Advances in International Marketing
ISBN: 978-0-85724-447-5, eISBN: 978-0-85724-448-2
ISSN: 1474-7979
Publication date: 20 January 2011
Citation
(2011), "Advances in International Marketing", Zou, S. and Fu, H. (Ed.) International Marketing (Advances in International Marketing, Vol. 21), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1474-7979(2011)0000021018
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
- International Marketing
- Advances in International Marketing
- Advances in International Marketing
- Copyright page
- List of Contributors
- International Marketing and Emerging Markets: An Introduction to the AIM Volume 21
- Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector
- Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America
- Fuelling India's Retail Boom – What Should Be the Right Policy?
- Fashion retailing in China: An examination of its development and issues
- Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
- The impact of brand credibility and brand personality on purchase intention: An empirical study in China
- Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
- Examining the determinants of interfunctional coordination and export performance: An investigation of Brazilian exporters
- Differences between high- and low-performing exporting firms in a developing country
- Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory
- A comparative study of location choice for overseas R&D investment of TNCs: An empirical study of the United States and Japan based on panel data
- Cross-cultural communication: East vs. West