Platform of the Smart Tourist Destination (STD) of Cuenca, Ecuador

Abstract

The objective of this research conducted in the city of Cuenca is to elaborate on the management platform model of the smart tourist destination (STD). The chapter provides the components to develop such a system as a pilot plan. To maximize the impact of the proposed approach and enhance the decision-making capacities of local actors, the metrics that the Inter-American Development Bank (IDB) developed for the so-called intermediate cities in the study “Cuenca Sustainable City” are used. The platform (www.smarturcuenca.com) considers the transcendence of the current reality of the tourism sector, which is open to multidisciplinary work with other sectors to promote the rational use of cultural and natural resources through the Internet of Things (IoT).

Citation

Castro Pacheco, K.P., Alfonso, Y.V., Castro Pacheco, M.L., Villarroel, V.H.D.C. and Cortez, L.E.Á. (2024), "Platform of the Smart Tourist Destination (STD) of Cuenca, Ecuador", Foerster, T.A., Koprowski, J.L. and Mars, M.M. (Ed.) From Local to Global: Eco-entrepreneurship and Global Engagement with the Environment (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, Vol. 30), Emerald Publishing Limited, Leeds, pp. 151-171. https://doi.org/10.1108/S1048-473620240000030010