Organization Identity: Its Role in Organization Change
Research in Organizational Change and Development
ISBN: 978-1-78635-360-3, eISBN: 978-1-78635-359-7
Publication date: 21 July 2016
Abstract
This chapter shares the findings of a research study that investigated how organizations managed critical incidents that had the potential for dramatic economic impact and why those organizations chose to pursue certain issues. The findings expose organization identity’s role in stabilizing organizations. Understanding this role creates an opportunity to improve organization change efforts by examining and understanding a subject’s organization identity. Armed with this understanding, a change agent may design interventions in such a way as to align with identity or, when necessary, to specifically alter identity.
Keywords
Citation
Brown, S., Manning, M.R. and Ludema, J.D. (2016), "Organization Identity: Its Role in Organization Change", Research in Organizational Change and Development (Research in Organizational Change and Development, Vol. 24), Emerald Group Publishing Limited, Leeds, pp. 145-183. https://doi.org/10.1108/S0897-301620160000024006
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 by Emerald Group Publishing Limited