What Comes After the March? Tactical Choices and Social Movement Organization Survival
ISBN: 978-1-83797-934-9, eISBN: 978-1-83797-933-2
Publication date: 4 July 2024
Abstract
This chapter examines how groups' tactical selection shapes social movement mobilization and survival. I focus on 35 Indivisible groups founded in 10 American cities immediately after the 2017 Women's March. I analyze the descriptions of over 8,000 events on group Facebook pages from 2017–2019 and conduct 25 interviews with group members. These data allow me to assess how the type, diversity, and flexibility of tactics shape group mobilization and survival. I find that groups that use more protest and electoral tactics and those that use a diversity of tactics host more events and are more likely to survive over time. Being consistent in tactics was successful when groups used political tactics, particularly protest and electoral activities. Groups that engaged in a variety of tactics could also be successful, particularly in smaller and more conservative settings. This research illuminates the complex and situational ways that tactical choices matter for social movement longevity.
Keywords
Citation
Corrigall-Brown, C. (2024), "What Comes After the March? Tactical Choices and Social Movement Organization Survival", Leitz, L. (Ed.) Strategies and Outcomes (Research in Social Movements, Conflicts and Change, Vol. 48), Emerald Publishing Limited, Leeds, pp. 179-202. https://doi.org/10.1108/S0163-786X20240000048008
Publisher
:Emerald Publishing Limited
Copyright © 2024 Catherine Corrigall-Brown. Published under exclusive licence by Emerald Publishing Limited