A Study on Growth of Human Body Measurements and Its Implication on Clothing Consumption in Tamilnadu, India

Abstract

Body dimensions differ from person to person as well as generation to generation. It is essential to periodically provide anthropometric surveys to revise the sizing system according to recent changes in the data, in order to allow apparel manufacturers to produce mass customized products. The sizing system has a vital role in apparel fit, which attracts customers to buy ready to wear garments. There will not be quality in apparel unless it satisfactorily fits the potential wearers. Current sizing standards rely on anthropometric data that are decades old. The current generation is apparently taller than its predecessors. People are growing into a race of giants and the future generations are likely to be even bigger. Increasing human sizes will have implications on future homes, clothes, cars and furniture. This study will help to prove this fact through figures obtained by taking the measurements of those above 18 years old and their parents. It will also be helpful to find out the impacts of changes in dimensional growth on clothing consumption.

Citation

Gurunathan, K.B., Krishnakumar, M. and Suganya, C. (2013), "A Study on Growth of Human Body Measurements and Its Implication on Clothing Consumption in Tamilnadu, India", Research Journal of Textile and Apparel, Vol. 17 No. 4, pp. 115-127. https://doi.org/10.1108/RJTA-17-04-2013-B013