Discourse and the creation of French green bond legitimacy
Qualitative Research in Financial Markets
ISSN: 1755-4179
Article publication date: 16 February 2023
Issue publication date: 2 November 2023
Abstract
Purpose
This study aims to explore how organisations use institutional language in Green Bond reports to explain and justify their activities using language that describes and reflects narratives while simultaneously constructing and shaping ideology. The paper mobilises Wodak and Meyer’s critical discourse analysis (CDA) to examine reports and related documentation relating to Green Bonds issued in France.
Design/methodology/approach
The study uses three legitimating discourses: technocratic, environmental and social and business performance to develop a linguistic perspective that permits contributions to existing knowledge in the area.
Findings
The analysis attempts to identify the discursive strategies used to legitimise Green Bond issuance via claims linked to environmental management improvements and business activities’ social impact.
Originality/value
The study contributes to the critical literature on organisational legitimation and responsibility, investigations of Green Bond narratives and an understanding of broader environmental reporting in the financial sector.
Keywords
Citation
Riaz, U., Al Mahameed, M., Gentemann, L. and Dunne, T. (2023), "Discourse and the creation of French green bond legitimacy", Qualitative Research in Financial Markets, Vol. 15 No. 5, pp. 820-840. https://doi.org/10.1108/QRFM-08-2022-0133
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited