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A cross-country comparative ethnographic analysis of immigrant enclave entrepreneurship

Naveed Yasin (Abu Dhabi School of Management, Abu Dhabi, United Arab Emirates and University of Roehampton London UAE Campus, Ajman, United Arab Emirates)
Khalid Hafeez (Engineering and Management Sciences, Balochistan University of Information Technology, Quetta, Pakistan)
Aidin Salamzadeh (University of Tehran, Tehran, Iran)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 6 September 2024

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Abstract

Purpose

This paper responds to several calls for a cross-national comparative study of immigrant entrepreneurship throughout the longstanding discourse of this phenomenon. This study aims to comparatively analyze the nature of immigrant enclave entrepreneurship among one immigrant community across three different jurisdictional contexts (UK, Denmark and Norway) based on comparative ethnographic methods of inquiry.

Design/methodology/approach

The data was collected in person from April 2022 to June 2023 by the researchers to identify the similarities and differences of migrant entrepreneurial activities in three immigrant enclaves (Manchester, Oslo and Copenhagen). Comparative ethnographic narrative analysis methods and template analysis approaches were combined to analyze interviews, observations and secondary published data.

Findings

This study examines spatiality, sectoral occupation and market orientation for comparative analysis. Through detailed analysis, it uncovers the spatiality and nuances in market demands and sectoral similarities across diverse regulatory environments. Notably, it identifies traditional migrant sectoral occupations shared across regions and its relevance to immigrant enclaves.

Originality/value

This scholarly contribution explores immigrant entrepreneurship in various national contexts, emphasising their engagement in neglected and low-value sectors within immigrant enclaves. The study addresses the influence of the host economy’s conditions on immigrant entrepreneurs, impacting their strategic orientation and the extent of their “embeddedness”. It responds to the theoretical gap in immigrant entrepreneurship literature by conducting a cross-national investigation across countries, extending the comparative dimension to Norway and Denmark. The research employs a unique design focusing on a specific immigrant group and emphasizes spatial contexts, sectoral proliferation and market orientation within immigrant enclaves, offering insights into the mixed embeddedness perspective and the broader environmental forces shaping migrant entrepreneurial activities in the UK and Scandinavia.

Keywords

Citation

Yasin, N., Hafeez, K. and Salamzadeh, A. (2024), "A cross-country comparative ethnographic analysis of immigrant enclave entrepreneurship", Qualitative Market Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/QMR-11-2023-0164

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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