Next stop Narnia: replacing psychogeography

Abstract

Purpose

The purpose of this paper is to stimulate researchers’ understanding of place in general and psychogeography in particular.

Design/methodology/approach

Melding hauntology, autoethnography, pseudo-psychogeography and object-orientated ontology, the provocation explores aspects of east Belfast’s “C.S. Lewis Trail”.

Findings

Psychogeography, purportedly, is moribund. This provocation contends that latter-day developments in virtual reality, augmented reality, digital real estate platforms and “imaginary worlds” more generally, open up new horizons, and offer more opportunities, for the psychogeographically inclined.

Originality/value

The provocation’s originality inheres in the approach adopted not the research findings.

Citation

Brown, S. (2022), "Next stop Narnia: replacing psychogeography", Qualitative Market Research, Vol. 25 No. 5, pp. 625-635. https://doi.org/10.1108/QMR-01-2022-0016