Business models for tourism and airlines will change

Significance

The initial answers will come from the leisure segment, which is set to recover faster than business travel. For major airlines, reliance on business customers and travel hubs are potential vulnerabilities.

Impacts

• COVID-19 has sparked interest in domestic tourism, but many places, especially the Mediterranean, still rely on good accessibility by air.
• Different providers will offer more simplicity as well as boutique experiences; both will be attractive to different clienteles.
• Addressing environmental concerns does not necessarily mean leisure air travel must suffer; sustainable smart solutions can be developed.