Distortion by social media bots will become targeted

Subject

Social media bots.

Significance

‘Bots’ are software applications that run automated computer scripts over the internet, typically performing simple and highly repetitive tasks. These programmes can tirelessly perform actions at a rate impossible for humans and can, therefore, amplify marginal content on social media, distorting online debate or harassing genuine users.

Impacts

• Social media platforms’ advertising revenue will decline.
• Bot creators may focus on non-English language information spaces.
• The underground market for high-quality bots that can bypass detection will grow.