Ideographic use of economic terms
Abstract
Purpose
The purpose of this paper is to challenge the claim that economics is of neutral value and unveil common value judgments underlying the standard policy positions in economics. These value judgments are communicated through the economic lexicon.
Design/methodology/approach
The author uses discourse analysis and focuses on certain authoritative economic terms, most of which are metaphors, functioning like arguments. The author calls such terms as “deadweight loss” ideographs in the sense McGee (1980) used the term.
Findings
Economic language is not neutral. Certain terms that are treated as common sense mask the normative commitments to which economists often are subscribed, consciously or not.
Originality/value
The author treats economics as a particular welfare ideology whose normative commitments are communicated by its vocabulary. The critical approach used here is not common in economics. The author argues that implicit biases built in the discipline are reinforced by the particular economic-language awareness, which is vital to maintaining economics as a pluralist discipline.
Keywords
Citation
Avsar, R.B. (2015), "Ideographic use of economic terms", On the Horizon, Vol. 23 No. 3, pp. 169-173. https://doi.org/10.1108/OTH-05-2015-0018
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited