Empirical investigation of the impact of overload on the discontinuous usage intentions of short video users: a stressor-strain-outcome perspective
ISSN: 1468-4527
Article publication date: 22 September 2022
Issue publication date: 26 July 2023
Abstract
Purpose
This study focuses on perceived overload from environmental stimuli and individual psychology and behavioral interactions. It constructs a theoretical model with overload as the key stressor based on the stressor-strain-outcome (SSO) model. The authors argue that system feature overload (SFO), information overload, and social overload lead to two psychological strains: fear of missing out (FoMO) and fatigue among users of short video platforms, affecting their discontinuous usage intentions.
Design/methodology/approach
To test the hypotheses, the authors conducted a questionnaire survey on 412 users' short video platform usage and empirically tested the constructed model using the research tool SmartPLS 3.3.2.
Findings
The results of data analysis showed that most of the hypotheses were supported. Specifically, system feature overload, information overload and social overload all positively affected FoMO. However, SFO and information overload significantly affected fatigue. There was no significant relationship between social overload and fatigue. In addition, both FoMO and fatigue negatively influenced users' discontinuous usage intentions.
Originality/value
The current research on user behavior in information systems tends to focus on the influence in the positive direction and less on the negative direction. The research on discontinuous usage intention (DUI) is a very new research topic. This research studies the influencing factors of users' discontinuous behavior from the perspective of perceptual overload. It provides a unique view for future short video platform user behavior research, with significant theoretical contributions and essential practice for short video platform operators to improve services.
Keywords
Acknowledgements
The authors would like to thank study participants for their voluntary support in the research and anonymous reviewers for their helpful feedback on the earlier version of the manuscript.
Citation
Ye, D., Cho, D., Chen, J. and Jia, Z. (2023), "Empirical investigation of the impact of overload on the discontinuous usage intentions of short video users: a stressor-strain-outcome perspective", Online Information Review, Vol. 47 No. 4, pp. 697-713. https://doi.org/10.1108/OIR-09-2021-0481
Publisher
:Emerald Publishing Limited
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