Marketing and economic aspects of entrepreneurship: Raising cane in the low desert—a case study

Abstract

This article chronicles a collaborative effort between entrepreneurial farmers in Southern California's Imperial Valley and University of California researchers to introduce cane sugar into the Valley.

Citation

Ann Dorn, C. and Scannell, N. (2001), "Marketing and economic aspects of entrepreneurship: Raising cane in the low desert—a case study", New England Journal of Entrepreneurship, Vol. 4 No. 2, pp. 73-78. https://doi.org/10.1108/NEJE-04-02-2001-B007