What drives electric vehicles in an emerging market?
Marketing Intelligence & Planning
ISSN: 0263-4503
Article publication date: 26 May 2022
Issue publication date: 15 August 2022
Abstract
Purpose
The study aims to investigate the consumers' adoption of battery electric vehicles (BEVs) using socio-cognitive perceptions and socio-demographic moderators in an emerging sustainable mobility market.
Design/methodology/approach
The conceptual model is analyzed via path analysis using online survey data collected from Indian respondents.
Findings
The findings substantiate to a greater extent the linkage of social-cognitive perceptions-attitude-intention with the moderation of socio-demographic variables and mediation of attitude towards BEV.
Research limitations/implications
The study advocates several interesting theoretical and policy implications offering guidance to academics, policymakers and corporate professionals to encourage the adoption of BEVs in the milieu of the budding transportation industry.
Originality/value
The study is built upon a social-psychological linkage framework of ‘perceptions-attitude-intention’. Previous studies have overlooked the impact of social-psychological attributes and the socio-demographic moderators in envisaging the adoption of BEV, which largely remained understudied in the Indian backdrop.
Keywords
Acknowledgements
Dr. Deepak Jaiswal (djaiswal93@gmail.com) is the awardee of ICSSR Post-Doctoral Fellowship. He is presently an ICSSR Post- Doctoral Fellow at Institute of Management Studies, Banaras Hindu University, Varanasi (India).
Citation
Jaiswal, D., Kaushal, V., Deshmukh, A.K., Kant, R. and Kautish, P. (2022), "What drives electric vehicles in an emerging market?", Marketing Intelligence & Planning, Vol. 40 No. 6, pp. 738-754. https://doi.org/10.1108/MIP-11-2021-0406
Publisher
:Emerald Publishing Limited
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