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Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?

Feiyang Guan (Wuhan University of Technology, Hubei, China)
Tienan Wang (Harbin Institute of Technology, Harbin, China)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 6 August 2024

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Abstract

Purpose

This paper aims to examine the influence of overconfident or conservative CEOs on the performance feedback of R&D investment, as well as the combined impact of CEO overconfidence and demographic characteristics on the relationship between performance feedback of R&D investments.

Design/methodology/approach

Grounded in the upper echelon theory, listed companies in China are selected as samples, and the Heckman two-stage model is used to examine all the models.

Findings

This paper reveals that overconfident CEOs tend to make suboptimal investment decisions. These decisions are influenced by cognitive biases that have a negative impact on the performance of R&D investments. However, the negatively moderating effects of CEO overconfidence can be mitigated if they have overseas experience or academic background, or they are younger.

Originality/value

These mechanisms highlight the various ways in which CEO psychological factors and demographic characteristics can complement each other.

Keywords

Citation

Guan, F. and Wang, T. (2024), "Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-05-2023-0242

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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