TBL dominant logic for sustainability in oriental businesses
Marketing Intelligence & Planning
ISSN: 0263-4503
Article publication date: 19 August 2022
Issue publication date: 6 September 2022
Abstract
Purpose
This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across business contexts.
Design/methodology/approach
The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%.
Findings
This article uncovers and fortifies common denominators through time between oriental and occidental business contexts.
Practical implications
The framework of TBL dominant logic for business sustainability establishes a toolbox for practitioners to examine economic, social and environmental elements as the marketing strategy in connection with business sustainability.
Social implications
This enables to validate the framework of TBL dominant logic for business sustainability in previous research. Multiple dimensions are validated through time and across business contexts.
Originality/value
This study contributes to existing theory and previous research by fortifying the framework of TBL-dominant logic for business sustainability. The twenty-dimensional framework demonstrates universal measurement properties through time and across oriental and occidental business contexts.
Keywords
Citation
Lee, T.-R.(.-S., Lin, K.-H., Chen, C.-H., Otero-Neira, C. and Svensson, G. (2022), "TBL dominant logic for sustainability in oriental businesses", Marketing Intelligence & Planning, Vol. 40 No. 7, pp. 837-853. https://doi.org/10.1108/MIP-03-2022-0093
Publisher
:Emerald Publishing Limited
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