Assessing firm performance in digital transformation: a preliminary analysis using financial indicators

Abstract

Purpose

Digital transformation (DT) has great potential to improve operations and stimulate business growth. It has attracted widespread attention from businesses around the world. However, firm performance in DT implementation (DTI) cannot be neglected. This study examines the benefits and costs of DT and its effects on operations and financial performance of DT.

Design/methodology/approach

Based on the financial report data from S&P 500 firms, we measure the financial performance, productivity and market value of DTI with a baseline in 2020. In addition, we collect secondary data to construct linear regression models for three dummy variables, including DT adopters, first movers and better performers.

Findings

Empirical results demonstrate that digitally transformed firms are positively correlated with business performance, while the performance among first movers has a partially positive impact. DT has also had a significant impact on long-term performance as shown by our long-term observations. Empirical findings indicate that DT has varying impacts on organizational performance in different dimensions and provides DT target-setting guidance to enterprises.

Originality/value

There are no studies so far that could proffer certain evidence to reveal the influence of DTI on firm performance. Such evidence is necessary for managers to convince their investors and stakeholders to believe that DTI can create new revenue for enterprises.

Citation

Huang, C.-K. and Cheng, Y.-H. (2024), "Assessing firm performance in digital transformation: a preliminary analysis using financial indicators", Managerial Finance, Vol. 50 No. 9, pp. 1641-1661. https://doi.org/10.1108/MF-02-2024-0081