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Masking and mediating effects: mediating mechanisms of occupational stigma and job meaningfulness among Chinese takeaway riders

Lihong Song (Business School, Shantou University, Shantou, China)
Zhaoyi Xie (Business School, Shantou University, Shantou, China)
Qiaoyi Chen (Business School, Shantou University, Shantou, China)
Ziqi Liu (Law School, Shantou University, Shantou, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 7 August 2024

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Abstract

Purpose

This paper expects to analyze the connection between occupational stigma and job meaningfulness among Chinese takeaway riders, the mediating role of occupational identity and relative deprivation, and the moderating effect of job stress based on resource conservation theory.

Design/methodology/approach

The sample was derived from 371 takeaway riders across China. PLS-SEM was mainly utilized for the data analysis.

Findings

The findings of the study indicated a significant negative correlation between occupational stigma and job meaningfulness. Furthermore, it is worth noting that relative deprivation and occupational identity served as mediators and masks, respectively, in the relationship between occupational stigma and job meaningfulness. Furthermore, job stress amplifies the association between occupational stigma and occupational identity. Additionally, job stress diminishes the connection between occupational stigma and relative deprivation.

Originality/value

This study proposes a positive correlation between occupational stigma and occupational identity in the Chinese context. It also enriches the empirical research based on resource conservation theory. Furthermore, it holds practical implications for takeaway riders in China, offering insights to bolster their job meaningfulness.

Keywords

Acknowledgements

This study was supported by the China National College of Student Innovation and Entrepreneurship Training Program (No. 202210560031). The project name is “Research on the occupational identity of grassroots workers under the gig economy: Take takeaway riders as an example”.

Citation

Song, L., Xie, Z., Chen, Q. and Liu, Z. (2024), "Masking and mediating effects: mediating mechanisms of occupational stigma and job meaningfulness among Chinese takeaway riders", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-10-2023-2074

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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