IJV partner relations in emerging markets: the importance of Greek partner's prior IJV experience

Abstract

Purpose

The purpose of this study is to examine the effect of the Greek partners' prior international joint venture (IJV) experience on partner compatibility, knowledge transfer (KT) and trust in their IJVs.

Design/methodology/approach

The authors conducted a primary research study and collected a total of 50 useable questionnaires from Greek firms with IJV participation.

Findings

The findings show a positive effect of the Greek partner's prior experience in IJV establishment and management on partner compatibility and on successful KT to the IJV.

Practical implications

The results are significant for executives of firms who seek to expand to international markets through IJV formation and for practitioners involved in IJVs, regarding prior IJV experience, partner compatibility and KT to their IJVs.

Originality/value

This study uses a sample of Greek firms with IJV participation to examine the effect of their prior IJV experience on IJV partner relations in the region of South East (SE) Europe. Additionally, it enhances the understanding of the effect of prior experience in the IJV establishment and management in emerging markets and sheds light to the antecedents of partner compatibility, which have been neglected by researchers.

Citation

Rotsios, K., Sklavounos, N. and Hajidimitriou, Y. (2022), "IJV partner relations in emerging markets: the importance of Greek partner's prior IJV experience", Journal of Strategy and Management, Vol. 15 No. 4, pp. 555-570. https://doi.org/10.1108/JSMA-04-2021-0100