Back to the future! The importance of history in services marketing
Rebekah Russell-Bennett
(School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)
Steve Baron
(University of Liverpool, Liverpool, United Kingdom)
1516
Citation
Russell-Bennett, R. and Baron, S. (2016), "Back to the future! The importance of history in services marketing", Journal of Services Marketing, Vol. 30 No. 1, pp. 1-2. https://doi.org/10.1108/JSM-12-2015-0362
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited